The days of spending a fortune on a DSLR camera is behind us. There are apparently cheaper alternatives to a stunning photograph. You can take just as stunning pictures with your humble mobile phone. But that’s only what the advertisers of Huawei want you to believe. Advertisers always go a bit too far to make their products more desirable to the public. That’s what they’re paid for. But isn’t it unethical, being such a large company to be pulling off deceptive tricks to fool their buyers?
The recent advertisements of the very popular Huawei model Nova 3i show fascinating selfie images. Of course it makes the product more than intriguing! Who would not want to shoot like a professional photographer without having to spend like them on DSLR cameras? But the sinister truth behind these images is that professional DSLR cameras were used for the shots in the advertisement. Shocked? So are we!
Huawei is casually trying to skip a lawsuit by claiming that the images shot for the advertisement are for references. They placed a disclaimer at the end as well. But does that allow companies to display anything in their ads? Companies do that all the time, toothpaste, shampoos, beauty products, you name it! Advertisers go overboard with sugarcoating their products to keep up with the fierce market competitions. The question here is regarding the disclaimer itself. What are the borderlines to a legit advertisement with forged visualizations?
The actress in the advertisement Sarah Elshamy posted the shoot pictures with the DSLR taking the shots. She quickly deleted the photos when reddit users pointed out the frauds in the ad campaign. Thank God for screenshots or the world would not have seen the concealed evidence.
Back to the question of disclaimers! How is such a vague statement enough to deceive customers? The disclaimer reads “for reference only!” but should it not depict an actual product performance? When boasting in regards to the superior camera quality but cheating viewers with a professional camera, Huawei has surpassed advertisement ethics. Now, the product has already sold out in most outlets but when expectations don’t meet reality, how will customers react? Even more seriously, now that the fraudulent visualizations have been exposed, how will the market react? Let us wait and see how badly has this revelation affected the Huawei’s current and future customers.